For me, it all started when I built ilimow.com — I live in my own world.
It drew readers from across the globe. That was fuel enough.
Then life did what it does. I got busy. The domain lapsed. Someone else picked it up and used it for content I didn’t align with. I had the option to recover it — and I did — but it never felt the same. It was tainted.
So I built shunyatha.com.
But by then, I had changed.
Ilimow was about discovering and declaring myself to the world.
Shunyatha became, paradoxically, about resigning from it.
At some point, I started wondering what was I doing —
Was I trying to change the world with words?
The futility of that question made me abandon shunyatha too.
Years passed.
Now, somehow, I find myself at the same threshold again.
I want to write.
Professionally, I write all the time — screenplays, brand stories, pitch decks.
But those are words kneeling to the question:
“Will it help the bottom line?”
Maybe that’s where the trigger came from.
I wanted a space without ROI.
I don’t yet know what will live here. But if I know myself — and that’s always up for debate — it’ll mostly orbit the things I obsess over: Stories, Time, and Patterns.
If that gives you a sense of what to expect, good.
And if you happen to figure it out before I do, do let me know.
My writing philosophy has always been borrowed from Hemingway: “Write drunk, edit sober.”
Only I never quite learned the sober part.
In the old days, readers of ilimow.com used to write in to point out grammatical errors and typos — they were relentless about it. It often felt like they were editing the site with me.
Luckily, now we have AI.
So what you’ll find here is human-written, AI-edited content.
Mostly.
Let’s see where this goes.