Category: Shop Talk

Agency life insights, client relationships, and creative business philosophy from the trenches.

Have You Watched This? Or Do You Like That?

At the agency I work for, I once asked an influencer on my team to direct a spoken poetry video. It was a conceptual narrative with every chance of collapsing under a first-time storyteller. She panicked. She yelled that she had...

Shop Talk

The Philosophical Grief

So, it's interview season at the agency. Lately, we've been looking for writers. Even though it's for the team I manage, I generally invite someone else to be my co-interrogator to ask the fundamental questions that help evaluate...

Shop Talk

Branding Isn’t Something You Do

This is about Branding, at least on the surface. Making strategies for clients has always given me imposter syndrome. Here I am, telling business owners how to build a brand — when in reality, all I’m saying is: be the hero...