StoryTattva.com

What Is a Storyteller’s Job?

Not what the books told you. What did you expect?! Let me start with a confession: I’ve mentored writers before. But I never taught formulas. No Hero’s Journey. No Story Circle. No Freytag’s Pyramid. Sure, I’ve read them...

Shop Talk

Branding Isn’t Something You Do

This is about Branding, at least on the surface. Making strategies for clients has always given me imposter syndrome. Here I am, telling business owners how to build a brand — when in reality, all I’m saying is: be the hero...

Musings

Do It Anyway

Now, before we begin, let's address the elephant in the room that you will notice by the end of this piece. You are going to misinterpret this piece—and that is fine. There's no point in it anyway that you would miss. Maybe...