Tag: filmmaking

The Storyteller’s Instinct: Where the Techniques Fail

At the agency, a task force was formed to explore AI filmmaking. They approached me to give them a crash course on storytelling. My first reaction was to laugh. But then it struck me — saying no would be a disservice. So I...

Room Notes

The Anatomy of a Spark: How a Random Social Media Post Pulled Me Back to Direction

When I wrote and directed Stripped, I made myself a promise: I would never direct again unless every ingredient was right. Stripped got its share of attention. It travelled, got reviewed, went viral organically, and in many ways...

Shop Talk

Have You Watched This? Or Do You Like That?

At the agency I work for, I once asked an influencer on my team to direct a spoken poetry video. It was a conceptual narrative with every chance of collapsing under a first-time storyteller. She panicked. She yelled that she had...