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Unformula

Going Blind, by Choice

When we built a boat, we lost the knowledge to swim When we built a vehicle, we lost the stamina to walk When we built a smartphone, we lost the knack to memorise When we built an AI, we lost the ability to think. Now, don't get...
storytattva August 11, 2025August 11, 2025
Musings

What If Truth Isn’t What We Think It Is?

This is going to be a deep dive into the rabbit hole. If you’re not up for it, we can part ways here. My best thoughts come when I’m on my cosy balcony, taking a puff and staring at the world below. From the seventh floor, I...
storytattva August 10, 2025August 10, 2025
Room Notes

Room Notes #2: The Grind and the Fizz

In continuation to: Room Notes #1: Where Does the Time Go? As promised, I did ship out the screenplay to the director by 6:10 pm. Now, it's about waiting to be reviewed for that project. But it's still too early to call it a day....
storytattva August 9, 2025August 10, 2025
Room Notes

Room Notes #1: Where Does the Time Go?

So, today is Saturday. I woke up at 11 AM, and I swear on my heart, the first thought was the screenwriting project that I'm supposed to deliver today. The very specific scene that's pending, while the rest of the screenplay...
storytattva August 9, 2025August 10, 2025
Shop Talk

The Philosophical Grief

So, it's interview season at the agency. Lately, we've been looking for writers. Even though it's for the team I manage, I generally invite someone else to be my co-interrogator to ask the fundamental questions that help evaluate...
storytattva August 8, 2025August 11, 2025
Verses

The Father’s Shoulder

On his father's shoulders, the boy bounced higher— one small fist, joining ten thousand cheers, waving his team's colors. Twenty seasons like this- of growing together father weaker, son heavier the shoulder holds firm, still...
storytattva August 6, 2025August 11, 2025
Fiction

The Frog, the Prince, and the Wishing Well

The story goes... Prince was eight years old when he first came to the town of Wishing. Back then, it was the kind of deadbeat place people passed through without stopping. He wouldn't have been there either, if not for his...
storytattva August 5, 2025
Storytelling

What Tumbbad Got Right — and Ramayana Might Miss

Just a while ago, I was on Instagram, doom-scrolling, and I stumbled upon a trailer that caught my eye. It was for an animated adaptation of the Ramayana. At first glance, it was a visually polished effort. I almost said to...
storytattva August 3, 2025August 4, 2025
Storytelling

What Is a Storyteller’s Job?

Not what the books told you. What did you expect?! Let me start with a confession: I’ve mentored writers before. But I never taught formulas. No Hero’s Journey. No Story Circle. No Freytag’s Pyramid. Sure, I’ve read them...
storytattva August 3, 2025
Shop Talk

Branding Isn’t Something You Do

This is about Branding, at least on the surface. Making strategies for clients has always given me imposter syndrome. Here I am, telling business owners how to build a brand — when in reality, all I’m saying is: be the hero...
storytattva August 3, 2025August 3, 2025

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Recent Posts

  • Creative Infidelity
  • Vertical Micro-Drama and the Psychology of the Exhausted Audience
  • What is Branding and Why It’s So Deceptively Difficult?
  • The Storyteller’s Instinct: Where the Techniques Fail
  • The Hero’s Act

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