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Musings

The Certainty Business: How Hallmark Turns Predictability into Profit

You know what's the first rule of storytelling? To keep the audience guessing till the end. At least, that's what the rest of the world believes in. From HBO to Netflix and everything in between. The goal is to consistently...
storytattva October 18, 2025October 18, 2025
Storytelling

Shifted Lens: Reframing PK and E.T. Through Fresh Eyes

I believe it was in some interview, where Director Govind Nihalani was discussing his film Ardh Satya (1983). The film was revered by masses and critics alike as India's first corrupt cop movie. That would mean an entire nation...
storytattva September 28, 2025
Storytelling

How Chennai Express Found Characters, While Param Sundari Settled for Stereotypes

Bollywood loves its North-meets-South romances. We've seen them in Ek Duuje Ke Liye (1981), Hum Hain Rahi Pyar Ke (1993), and 2 States (2014), where cultural clashes act as shorthand for conflict. But let's set those aside. For...
storytattva September 14, 2025September 28, 2025

Recent Posts

  • The Certainty Business: How Hallmark Turns Predictability into Profit
  • Shifted Lens: Reframing PK and E.T. Through Fresh Eyes
  • When Art Chooses You: Why Perfect Is the Enemy of Finished
  • How Chennai Express Found Characters, While Param Sundari Settled for Stereotypes
  • Param Sundari (2025): Why Bollywood’s Love Stories Keep Falling Flat

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